Is there any existing cost-benefit analysis of creating online communities or mass social media? Mass social media here would be Facebook, Instagram, Reddit, etc.

Clearly people with undisclosed degree of control over such mass social media platforms can play a significant role in any sort of social change. Whether for better or for worse. Impact is huge, but odds of failure are also very high, especially for mass social media. All-in-all is the attention war a game worth playing?

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