How The Humane League UK would use additional funding
We are The Humane League UK (THL UK), an EA-aligned animal protection organisation working to end the abuse of animals raised for food. We have recently been endorsed by Animal Charity Evaluators as a recommended charity for the tenth consecutive year. With our research-backed strategy of combining corporate campaigns, grassroots legislative advocacy, and movement building, we are mending our broken food system.
Our campaign:
Between 22nd November and 28th November, all one-off donations made to THL UK will be doubled by two generous match funders, Charlotte and James Monico, who are part of the Founders Pledge community. That’s why, during the week of the appeal, giving to The Humane League UK is particularly impactful for farmed animals. The appeal will support our corporate campaigning work, the focus of which is currently on securing Better Chicken Commitments from leading UK supermarkets Lidl and the Co-op which would result in significantly less suffering for 327 million chickens in their supply chains combined.
Supermarkets are responsible for roughly 65% of the UK’s meat chicken flock, and so they have disproportionate power to raise the bar for chicken welfare and make BCC chicken the norm in the UK. Our previous successes indicate that commitments from one or two of the leading brands will encourage others to follow suit.
How we would use extra funding:
We have already strategically planned our activities for this financial year (2023-24) which we are confident will bring about significant change for farmed animals. However, we currently have a shortfall of approximately £280k. This year, as well as our corporate campaigning work, we are working with businesses to report on their BCC progress, and, as part of the Open Wing Alliance, aiming to continue to make significant progress globally for egg-laying hens, as well as continuing to push for fishes to finally be given increased protection in UK law.
Beyond this, extra funding would be used to fund our legal case against the Department for Environment, Food & Rural Affairs (Defra). In May 2023 we had a High Court hearing where we challenged the legality of fast-growing breeds of chicken. Although we did not win the initial case, our appeal has been granted and we will have a further hearing in spring 2024. This is a once-in-a-generation opportunity to force the Government, with one decision from an appeals court judge, to transform one billion innocent lives per year. However, to proceed, we will need to meet the £56k of anticipated costs, £26k in our own legal fees, and up to £30k for Defra’s fees should we lose the case.
If you have any questions, you can ask them via the Ask Me Anything (AMA) we are currently hosting (we’ll start answering questions on Friday 17th November 2023, and will continue to answer them on Monday 20th and Tuesday 21st November).
How to donate:
During the week of the campaign, you will be directed to the match funding campaign when you visit our website. If you wish to make a significant donation and would like to discuss different ways to pay, please reach out to Gavin, Head of Development: gcbates@thehumaneleague.org.uk
In THL’s 2023 review, ACE estimated that THL had a 2024-2025 funding gap of $10.5M. Additional marginal funding will be used to support our 2024 - 2026 strategic plan, including continuing our work to secure new cage-free commitments in key areas of the world, as well as holding US and global companies accountable for their cage-free commitments. In particular, more funding is needed for travel to effectively conduct our global work, as well as digital advertising to pressure companies and recruit new supporters to power our campaign. In 2023, both these areas were significantly resource-constrained, and created bottlenecks that prevented us from achieving additional impact. THL could use up to $400k in marginal funding.
If THL were to receive more significant additional funding, we have developed a robust expansion plan for the OWA through 2030. The goal of this expansion is to free one billion hens from cages by 2030 and achieve a critical tipping point in the OWA’s mission to eliminate battery cages from the planet. Campaigns against global companies have worked well, but to phase out battery cages across the globe, we must have a robust and high-functioning alliance in every major country.
Our success in building an effective global alliance is outpacing the operational support THL is able to provide, given our own resource constraints. Our current model of having a single regional OWA coordinator to support upwards of 20 member groups with differing needs across an entire continent is no longer sustainable. As the OWA is one of the only international movement building resources available, our constraints mean that groups are unable to get the training and support that they need, alongside the strategic guidance and leadership development. We also see a huge appetite from groups to expand what the OWA is offering so that we can be an even more effective global coalition.
To achieve the current need and anticipated growth, we need to create small teams in key regions around the world that can then support the differing needs of groups in their respective regions. To scale this up, we estimate this will cost an additional $2.5M in 2024, with capacity to increase our OWA grants by an additional $1M.
Another program that is primed for expansion is the Animal Policy Alliance—already 14 member groups strong, and we have a goal to reach at least 30 active alliance members by 2025. THL launched the APA in 2022 to organize, unite, and empower local and state-level animal advocacy groups that are involved in issue-based advocacy and implementing legislative strategies for animals with policy agendas that include animals raised for food. These groups harness and channel the grassroots power of a significant base of animal protection advocates in the United States that they then use to create relationships with legislators at the city, state and federal level, and advocate for policies that benefit animals. Over time, through its leadership role in this alliance and through its grant-making capacity, THL will also influence local groups to focus more on farmed animal and food system issues.
THL could effectively use up to $2M to expand the APA team and provide grants to member organizations in 2024. We distributed $500K in grants in 2022 and were unable to continue the grants program in 2023 due to funding constraints. But through this process, we know the need for funding policy work in the US is strong, and that there are dozens of groups eager to expand their advocacy for farmed animals.
For full details of THL’s room for more funding, check out this post!