Animal product alternatives are meat, eggs and dairy products not made from living animals. Two main types of animal product alternatives exist: those made from vegetables ("plant meat"), and those made from animal cells grown in vitro ("clean meat") (Open Philanthropy Project 2016).
Improving animal welfare is a promising focus area. One strategy for improving animal welfare is to reduce consumption of animal products. Creating more attractive alternatives to meat, dairy products and eggs may help to encourage more people to reduce consumption of these products, and so reduce the suffering caused by factory farming (Rorheim et al 2016).