Thank you for this very interesting post!
I have been curios on how much affect corporates campaigns have on companies bottom line, and I wonder if there is a simple way to show companies that people care and that campaigns will do damage to their companies. Many companies are convinced, or says at least, that consumers just say they care, but their purchasing habits shows something entirely different (there are many reasons for that of course). I am not entirely convinced they belive that, but would like to know if there is an easy way to dismiss this idea.
So I wonder what do you think is a good way to:
Any input would be greatly apricated!