Zusha! (the Swahili expression for "protest!") is a road safety campaign launched in Kenya in 2015 by Georgetown University's Initiative on Innovation, Development, and Evaluation in partnership with local authorities. The program aims to reduce road accidents through stickers placed inside of public service vehicles with messages encouraging passengers to complain directly to reckless drivers.
GiveWell rated Zusha! a standout charity from 2018 to 2021, when that designation was discontinued.[1] The organization is also featured in The Life You Can Save's list of "best charities".[2]