Excellent introduction! I am so glad I found this course. I think the article is extremely intelligent and insightful.
Recently, I have been trying to launch a wildlife campaign on Twitter. I am finding it a challenge to get people to care. Often when I tweet posts about the environment or endangered species, followers drop off. I am asking myself - is it possible to change how somebody feels? Can you change somebody's internal thought process and desires? Unfortunately, I think the answer might be no. I think you can move people to act, but you can not change somebody's internal values and ethics. I also believe everybody has a different purpose, fate and destiny, and that good and evil are inherent.
For example, does a poacher care that Kenya lights a fire and burns ivory? I think the answer is no. Would he care if he got thrown in jail? I think the answer is yes. If you were trying to support your family, would you shoot the last elephant ? I wouldn't. I would look for another alternative. But I think many would.
Maybe the solution is to gather the people who do care and that can make a difference - private investors, companies, etc.