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Great article, thank you! I have just recently in the last 6 months decided to focus on how to live with altruistic purpose. I've decided that for myself, I can do the most good by developing a for profit business that has a meaningful social cause. the cause I will focus on, that is most dear to me, is in sponsoring international orphans with disabilities to be adopted into loving homes here in the USA. Specifically, we will sell retail product, but donate 50% of all profits to sponsoring children, one at time. We have already identified an international adoption agency to partner with and we are finalizing all other aspects of the business for a planned November 23rd launch. I would be interested to know what other social mission businesses have been launched by contributors to this forum so I can learn from your success....and failures! 8-)