H

Hazo

315 karmaJoined Dec 2014

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Hazo
· 1y ago · 1m read

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Thanks for your work trying this out, and for this informative writeup!

One thing you might consider for next time on the outreach side is the notion of "leading with value." I think you're right that fish farmers will get lots of sales-y outreach all the time, so even if you're framing yourself as "farmer friendly," you probably need some way to grab their attention or stand out. 

One way to do this is to first find a way to provide some sort of value to them before you've officially connected. What this looks like will differ based on the audience, but it seems like you developed strong expertise over the course of your research that I think opens up some options, even for an under-resourced group. For example:

  • You could develop some super clear and easy to read resources for farmers and put them up on your website. For example, you could write up a "market snapshot" that discusses all of the ESS products on the market, and their relative merits. Or you could map out which seafood companies are using which machines, so that companies can easily compare what they're doing to their competitors. Then, when you do outreach, you can start with those resources and say "I wanted to make sure you saw this. Also, we'd love to have a conversation to understand what other information we could provide that would be useful." 
  • It's often surprisingly easy to get articles publishes in trade press for smaller industries like aquaculture. For example, you could closely track what's happening with ESS around the world, and then when there's e.g. a development in Asia or North America you can pitch that story to trade journalists in Europe along with a quote from you. Or you could pitch an oped directly for trade press that outlines the basic case for using ESS. Then, when you reach out to producers you can lead with a link to the article as a demonstration of your expertise.

Generally I think business will be unlikely to engage with a new entity unless they have a strong sense there will be some value for them in it. If you can find some way to provide even a little bit of value to them immediately, then I think they would be more likely to engage. Just a thought!

Are there any notable differences in your ability to have impact in the different areas you conduct research? E.g. one area where important novel insights are easier / harder, or one area where relevant research is more easily translated into practice

Have you considered doing an Animal Charity Evaluators review? I personally think Rethink puts out some of the most important animal-related research out there! 

Thanks Kevin! You pose a great question, and I'm not sure about the answer. I'm hoping to learn more as I get further along with this. A few hypotheses come to mind:

  • The large meat companies are the most powerful voices in the sector, and they have interest across all types of animal products. In particular, they have a lot of influence in the NCBA, which is the main group that one might think would be interested in these arguments. 
  • Cultural factors that define the space of possible things that one could do to help ranchers. Similar to why I haven't really heard about this strategy from the animal welfare side of things, despite it being (as you say) pretty straightfoward.
Hazo
1y12
1
0

It seems like there's recently been a noticeable uptick in the quality and quantity of animal-related posts by group like Rethink Priorities, Animal Ask, and many others. This puts the movement in a much better place than just a few years ago where it was very hard to know how to effectively help animals.

Just wanted to say this is awesome, and keep up the good work!

Hazo
1y21
3
0

Thanks for doing this important work! I think this is one of the most important findings in animal advocacy research, so understanding it deeply and accurately is critical.

My operating model of the underlying psychology is that "slaughterhouse", "factory farm" and "animal farming"  can suggest to varying degrees the idea of "place where animals are treated poorly." People  generally don't want animals to be treated poorly, so they express support for banning such places. Then, if it's made clear that, in fact, slaughterhouses are just where animals are killed for meat, this support goes away.

If we think of people as being pro-animal welfare, but also pro-meat, all the data is explainable. As activist, it can be easy to go from "animals are mistreated on farms" to "we shouldn't eat them," but for most people I think the more natural response is "The people mistreating them should stop."

Just wanted to throw this out there, since I think all this data is still consistent with a surprisingly pro-welfare stance of a lot of people :)