Thanks for your work trying this out, and for this informative writeup!
One thing you might consider for next time on the outreach side is the notion of "leading with value." I think you're right that fish farmers will get lots of sales-y outreach all the time, so even if you're framing yourself as "farmer friendly," you probably need some way to grab their attention or stand out.
One way to do this is to first find a way to provide some sort of value to them before you've officially connected. What this looks like will differ based on the audience, but it seems like you developed strong expertise over the course of your research that I think opens up some options, even for an under-resourced group. For example:
Generally I think business will be unlikely to engage with a new entity unless they have a strong sense there will be some value for them in it. If you can find some way to provide even a little bit of value to them immediately, then I think they would be more likely to engage. Just a thought!
Are there any notable differences in your ability to have impact in the different areas you conduct research? E.g. one area where important novel insights are easier / harder, or one area where relevant research is more easily translated into practice
Have you considered doing an Animal Charity Evaluators review? I personally think Rethink puts out some of the most important animal-related research out there!
Thanks Kevin! You pose a great question, and I'm not sure about the answer. I'm hoping to learn more as I get further along with this. A few hypotheses come to mind:
It seems like there's recently been a noticeable uptick in the quality and quantity of animal-related posts by group like Rethink Priorities, Animal Ask, and many others. This puts the movement in a much better place than just a few years ago where it was very hard to know how to effectively help animals.
Just wanted to say this is awesome, and keep up the good work!
Thanks for doing this important work! I think this is one of the most important findings in animal advocacy research, so understanding it deeply and accurately is critical.
My operating model of the underlying psychology is that "slaughterhouse", "factory farm" and "animal farming" can suggest to varying degrees the idea of "place where animals are treated poorly." People generally don't want animals to be treated poorly, so they express support for banning such places. Then, if it's made clear that, in fact, slaughterhouses are just where animals are killed for meat, this support goes away.
If we think of people as being pro-animal welfare, but also pro-meat, all the data is explainable. As activist, it can be easy to go from "animals are mistreated on farms" to "we shouldn't eat them," but for most people I think the more natural response is "The people mistreating them should stop."
Just wanted to throw this out there, since I think all this data is still consistent with a surprisingly pro-welfare stance of a lot of people :)