I agree with the concept of the expanding circle of ethics, especially when it comes to considering other elements that feed it and from which the reflection of it cannot be detached, I refer to the ad intra and ad extra elements of the circle, that is, it influences both the piscology of the individual and the cultural substrate in which it is found. For example, I want to confine the viewer's interference. The idea is that if there are 40 of us who can help then it is not so urgent that I do so; The responsibility of doing something is dispersed among all these people. Then you can tell yourself: "Maybe I should help, but they should do it too." And if they are not helping, then I may not have the responsibility to help. It is a kind of conformity, there is a conformity effect there, and a distribution of responsibility that makes your part seem smaller, because there is likely to be someone with greater or better ability to respond, hence the sense of altruism is it dissipates by the number and the distance that is conserved between the other, which makes per se that interfere the cultural elements like subcultural, prejudices or stereotypes are determinants at the moment of infecting the social emotions and the actur with responsibility between them. For this reason, I considered that companies such as multinationals, see each other with such distance that they no longer force them to act in favor or for happiness, but against it. Although the institutions are privileged by the deontological normativity and are governed by the principle of social responsibility, nothing guarantees that the actions are altruistic since the ethical circle has been broken in the normative process creating paradoxes of the Human Resource.