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Some quick notes on "effective altruism"

"Effective altruism" sounds more like a social movement and less like a research/policy project. The community has changed a lot over the past decade, from "a few nerds discussing philosophy on the internet" with a focus on individual action to larger and respected institutions focusing on large-scale policy change, but the name still feels reminiscent of the former.

It's not just that it has developed in that direction, it has developed in many directions. Could the solution then be to use different brands in different contexts? "Global priorities community" might work better than "Effective Altruism community" when doing research and policy advocacy, but as an organizer of a university group, I feel like "Effective Altruism" is quite good when trying to help (particularly smart and ambitious) individuals do good effectively. For example, I don't think a "Global priorities fellowship" sounds like something that is supposed to be directly useful for making more altruistic life choices.

Outreach efforts focused on donations and aimed at a wider audience could use yet another brand. In practice it seems like Giving What We Can and One for the World already play this role.