Thanks for the article! I agree. Like it or not standards are going to be created, and regulators (FTC, FDA etc.) will likely rely on them.  

One tangible area to work on: publicizing well-researched best practice 'safe/ aligned' implementations of LLMs. Given the resource challenges that organizations like NIST has, they will likely put a lot of weight behind such research.

I'm working with NIST as part of my masters dissertation to 'operationalize the risk management framework'. If you'd like to discuss please reach out to samyoon@hks.harvard.edu 

Would be an interesting microcosmic observation around how easy it is to convince a large group of people to change behaviour to something that's better despite 'status quo' bias.  Which is of course something that we are trying to do in other more 'macro' scenarios e.g., diet, emissions etc.