I just came across this, and I'm shocked at how similar the list of most-read books is to mine. I have read a majority of those books, most of them long before I became an Effective Altruist. Maybe Goodreads is the place to effectively find new people to join our movement, haha!

Great post! One of the biggest mistakes the EU has made is essentially making snus illegal to sell in stores, and severely restricting access to it online (although it is handled a little bit differently in different countries). I think one of the most impactful and tractable things the THR movement could do is to target this policy. 

I like the new strategy! Being more focused and setting this audacious goal seems like a good idea. I must say I also like that you mention digital marketing in the post, and I would urge you to continue your short-form video content creation, as organic social media growth can be a huge source of growth these days. I think that in general, EA orgs have a lacking presence on social media (maybe because most EAs don't use it to that large of an extent?), but in general it is a great way to reach the general population and help incite value changes, IMO.

Very nice work!

What is the point of securing a future for humanity if that future is net-negative?

Cool quiz! 

Great initiative! I have personally met many people interested in creating a positive impact in the environmental field, but who are disappointed by the limited options EA provides regarding this. Good luck :)