Artist/writer, based in NYC/LDN
If you haven't seen his site, it's quite useful - also has lots of adjacent commentary/arguments against. I found Bostrom's FAQs useful, and essays by Hanson, Chalmers, and Steinhart interesting.
Thank you - my bad - changed !
That's true, and perhaps working with a graphic designer is a good place to start (i.e. with website design, logo).