Thanks for the question, Ula! As the manager of the campaign you mentioned, I felt obliged to answer, and finally got the necessary push to create an account. :)
Just to give some context for those who might be reading this but do not know Jasna Strona Mocy: it was a side outreach campaign targeting audiences that may be hesitant to consider animal suffering as problematic due to cultural or political norms — mostly adjacent to masculinity. It started seven years ago. Sport was identified as the means that would be successful in breaking down stereotypes related to eating meat and masculinity, fitness, health, strength, etc. The campaign started with a series of short documentaries picturing accomplished competition athletes on a vegan or vegetarian diet and (initially) focused on combat sports, strength training and bodybuilding as the disciplines most heavily associated with said stereotypes. The campaign also included events, media collaborations and partnerships with experts — dieticians, athletes, trainers, etc.
So, to answer your question, Ula, we try to evaluate our campaigns on a regular basis. The main limiting factor is scheduling time for meta work when you’re managing a campaign with limited resources. It also has to be properly organized and guided due to a lot of problems, like sunk-cost fallacy or egoistic motivations (in the “worst-case” scenario it may mean losing a job/layoffs, which actually might have been the case for me in this very situation). For example, here, during the restructuring of Anima International, I realized that there were some questions that we hadn’t been asking ourselves and decided to evaluate the campaign and decide on whether we should continue it or not, and if so — in what form. The major takeaways would be: