Peter Hurford made a related argument in To Inspire People to Give, Be Public About Your Giving, though it's more focused on maximizing impact vs helping your friends find fulfillment.
I strongly suspect the kidney donations in question are mostly to other Jews, and maybe mostly to other Orthodox Jews. The organization mentioned in the video is Renewal, which "helps facilitate kidney matches within the Jewish community."
And with regard to Matnat Chaim: "In a report aired on Israel’s Channel 2 Sunday, the Health Ministry said the policy leads to possible discrimination, noting that at least half of Matnat Chaim’s donors request Jewish recipients."
In general, Orthodox Jews are very altruistic towards other Jews, and especially other Orthodox Jews. However, the impression I have is that they tend to be tribalistic and unlikely to favor expanded moral circles. So I don't think they're a good target audience for EA.(I grew up Orthodox Jewish, but I'm now an atheist.)
It looks like GiveWell may have advertised on more than 35 podcasts! They talk about their podcast advertising here and here.
80,000 Hours is not a US registered nonprofit. CEA accepted donations for them for EA Giving Tuesday with arrangements we made in advance. Around half of the nonprofits on our list required similar arrangements.
FHI is not a US registered nonprofit either and was not eligible for receiving EA Giving Tuesday donations.
As far as I know Effective Altruism Foundation and Founder's Pledge are totally different nonprofits.
Effective Altruism Foundation runs a few programs, including Center on Long-term Risk: https://ea-foundation.org/projects/
I'd suggest reading prior discussions of the so-called "poor meat eater problem."
I see a few problems with this argument. (These are mostly not original ideas.)
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https://pandemic.metaculus.com/ works for me. The link you have is for https://www.pandemic.metaculus.com/ though, which does not work. Maybe that's the problem?
Because Johns Hopkins Center for Health Security is part of Johns Hopkins University rather than its own US registered nonprofit, it may not be feasible to create a Facebook fundraiser for them.
I think the main potential benefits of GiveDirectly's COVID-19 response are (a) good PR for cash transfers, (b) an experiment to learn from, (c) bringing in more donors, and (d) persuading people to stay home rather than work. In terms of benefits for recipients though, it seems much less cost-effective than cash transfers to the extreme poor.