Becca Rogers
Manager of Campaigns @ New Roots Institute
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Bio
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I’m the Manager of Campaigns at New Roots Institute, where we empower the next generation with knowledge and training to end factory farming. I build strategic campaign partnerships and lead a team supporting 50+ fellows across 10+ countries as they drive change through institutional food procurement, plant-based and animal welfare legislation, curricular advocacy, and campus education.
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Re: institutionalizing wild animal welfare at universities:
- As you build out these hubs, do you envision WAI playing a coordinating role to keep research agendas aligned across universities and prevent the field from developing in isolated silos?
- What structural or institutional barriers within universities have you encountered or think you could encounter that could make the fellowship–hub model challenging to implement?
- Looking ahead, how do you see WAI fellows shaping not only academic research but also high-leverage institutions like USDA Wildlife Services, major conservation NGOs, and policymaking bodies?
Just checked out the prototype – it's cool! I like the idea of using this as a bridge while more rigorous WFF data is still being developed. Curious how you’re thinking about how this might fit alongside existing certifications or labeling schemes once WFF estimates are available (i.e. more complementary, overlapping, or something else)? And who do you see as the most promising early adopters for a tool like this?