What's the forum etiquette on advertising jobs?

Context: Training for Good is hiring for two exciting roles. I expect a bunch of great applicants to be here, right now, on this forum.

BUT I suspect that top level posts advertising jobs decreases the average user's experience. Maybe that's outweighed by the possibility of TFG reaching a top candidate (but I'm motivated to believe that so don't really trust it). Plus, it feels like a tragedy of the commons type scenario. So I've decided to post it as a short form quick take instead.

___________

Training for Good is hiring for two exciting roles. Come join us as a founding employee

• AI Programme Lead
  • Compensation: $40-60k, depending on location and experience.
  • Location: Remote, with 3+ hours of overlap with UK working hours
  • Closing date: 13th August 2023, 11:59 PM Anywhere on Earth (we'll be reviewing applications on a rolling basis until then)
  • Responsibilities: You'll be responsible for designing and delivering AI training programs to early-career journalists and EU policymakers. Within 3-6 months, we expect you will transition to leading one of our fellowship programmes.
• Operations Associate
  • Compensation: $30-45k, depending on location and experience.
  • Location: Remote, with 3+ hours of overlap with UK working hours
  • Closing date: 13th August 2023, 11:59 PM Anywhere on Earth (we'll be reviewing applications on a rolling basis until then)
  • Responsibilities: You'll be responsible for leading, implementing, and innovating on Training for Good's operational and administrative processes. The work is varied and includes organising in-person training weeks, managing financial operations, optimising vetting processes, and overseeing HR and legal procedures

Not sure why you unendorsed this.

I run Training for Good & also found this wild!

After a quick read, this was my first thought too (ie that promoting & advocating for the use of "what three words" might be an easier solution)

Curious why you chose the name "the GPI" (Global Prosperity Institute)?

Seems ripe for confusion with GPI (Global Priorities Institute)

Yep, we discontinued it. We suggest using the EA Opportunities Board instead: https://ea-internships.pory.app/

Great work - excited to see so much growth across the podcast, one-on-one service & job board! I'm curious about web engagement though.

Web engagement hours fell by 20% in 2021, then grew by 38% in 2022 after we increased investment in our marketing. 

This implies that engagement hours rose by ~10% in 2022 compared to 2020. This is less than I would have expected given the marketing budget rose from $120k in 2021 to $2.65m in 2022. I'm assuming it was also ~$120k in 2020 (but this might not be true). Even if we exclude the free book giveaway (~£1m), there seems to have been a ~10x increase in marketing here that translated to a 10-40% rise in engagement hours (depending whether you count from 2020 or 2021).

See quote from this recent post for context on marketing spend:

In 2022, the marketing programme spent $2.65m (compared to ~$120k spent on marketing in 2021). The bulk of this spending was on sponsored placements with selected content creators ($910k), giving away free books to people who signed up to our newsletter ($1.04m), and digital ads ($338k).

I can think of a bunch of reasons why this might be the case. For example:

• Maybe the price of acquiring new users / engagement hours increases geometrically or something
• It looks like marketing drove a large increase in newsletter subs. Maybe they're engaging with the content directly in their inbox instead?
• Maybe you expect a lag in time between initial reach & time spent on the 80k website for some reason (e.g. because people become more receptive to the ideas on 80k's website over time, especially if they're receiving regular emails with some info about it)
• Maybe marketing mainly promoted podcast / 1-1 service / job board (or people reached by marketing efforts mainly converted to users of these services)

See screenshot from the full report for extra context on engagement hours, unique visitors & subscribers:

Again, great work overall. I'd be really curious to hear any quick thoughts anyone from 80k has on this?

Sounds like something @Hamish Doodles could do (if they were interested / thought this was sufficiently worthwhile)

Nice! Can you provide an update when it's ready on Google Podcasts?

I think this comment would be much more helpful if it linked to the relevant posts about Leverage rather than just called Geoff a "known cult leader".

(On phone right now but may come back and add said links later unless Guy / others do)

Fwiw this doesn't line up with my experience at all as someone who previously participated.

(n = 1 but I'd be very surprised to hear that the sentiment you describe above was commonplace among people who previously participated)