We’re excited to welcome Bruce Friedrich, founder and president of The Good Food Institute (GFI), to Berlin for an evening talk and conversation.

Bruce will talk about his new book MEAT: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future. His case is that asking billions of people to eat less meat has not worked. He argues that a better route is to change how meat is made, through plant-based, fermented and cultivated proteins that compete with conventional meat on taste and price. He’ll also share some of what he writes about on his Substack, Meat Matters, and talk about how his work relates to effective altruism, including why alternative proteins could matter for animal welfare, climate, pandemic risk and global food security.

After the talk there will be plenty of time for Q&A, followed by snacks, drinks and time to chat with Bruce and other people from the Berlin EA community.

When: Monday, 23 November. Doors open at 18:30, talk starts at 19:00
Where: TEAMWORK Coworking Space, Müllerstraße 138D, 13353 Berlin (Wedding, next to U/Tram Seestraße)
Language: English
Cost: Free