[Cross-posted from my Substack here] If you spend time with people trying to change the world, you’ll come to an interesting conundrum: Various advocacy groups reference previous successful social movements as to why their chosen strategy is the most important one. Yet, these groups often follow wildly different strategies from each other to achieve social change. So, which one of them is right? The answer is all of them and none of them. This is because many people use research and historical movements to justify their pre-existing beliefs about how social change happens. Simply, you can find a case study to fit most plausible theories of how social change happens. For example, the groups might say: * Repeated nonviolent disruption is the key to social change, citing the Freedom Riders from the civil rights Movement or Act Up! from the gay rights movement. * Technological progress is what drives improvements in the human condition if you consider the development of the contraceptive pill funded by Katharine McCormick. * Organising and base-building is how change happens, as inspired by Ella Baker, the NAACP or Cesar Chavez from the United Workers Movement. * Insider advocacy is the real secret of social movements – look no further than how influential the Leadership Conference on Civil Rights was in passing the Civil Rights Acts of 1960 & 1964. * Democratic participation is the backbone of social change – just look at how Ireland lifted a ban on abortion via a Citizen’s Assembly. * And so on… To paint this picture, we can see this in action below: Source: Just Stop Oil which focuses on…civil resistance and disruption Source: The Civic Power Fund which focuses on… local organising What do we take away from all this? In my mind, a few key things: 1. Many different approaches have worked in changing the world so we should be humble and not assume we are doing The Most Important Thing 2. The case studies we focus on are likely confirmation bias, where

I speak to many entrepreneurial people trying to do a large amount of good by starting a nonprofit organisation. I think this is often an error for four main reasons. 1. Scalability 2. Capital counterfactuals 3. Standards 4. Learning potential 5. Earning to give potential These arguments are most applicable to starting high-growth organisations, such as startups.[1] Scalability There is a lot of capital available for startups, and established mechanisms exist to continue raising funds if the ROI appears high. It seems extremely difficult to operate a nonprofit with a budget of more than $30M per year (e.g., with approximately 150 people), but this is not particularly unusual for for-profit organisations. Capital Counterfactuals I generally believe that value-aligned funders are spending their money reasonably well, while for-profit investors are spending theirs extremely poorly (on altruistic grounds). If you can redirect that funding towards high-altruism value work, you could potentially create a much larger delta between your use of funding and the counterfactual of someone else receiving those funds. You also won’t be reliant on constantly convincing donors to give you money, once you’re generating revenue. Standards Nonprofits have significantly weaker feedback mechanisms compared to for-profits. They are often difficult to evaluate and lack a natural kill function. Few people are going to complain that you provided bad service when it didn’t cost them anything. Most nonprofits are not very ambitious, despite having large moral ambitions. It’s challenging to find talented people willing to accept a substantial pay cut to work with you. For-profits are considerably more likely to create something that people actually want. Learning Potential Most people should be trying to put themselves in a better position to do useful work later on. People often report learning a great deal from working at high-growth companies, building interesting connection

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