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Disclaimer: This blog post focuses on a new piece of research from Rethink Priorities. I was not involved with the funding or execution of this research, and therefore write this piece merely as a consumer. However, I am the Executive Director of Giving Green and a board member of Rethink Priorities, and acknowledge that these affiliations may bias my...
There's actually evidence that recycling produces a "moral licencing" effect, but there is evidence from other social movements that people who participate in consumer action are more likely to participate in wider institutional tactics.
(Apologies for the lack of links/citations for now, but I have a post coming out soon which discuses this briefly!)