Philanthropic moonshot idea: creating positive group identities

by nonzerosum 1 min read21st Jun 2019No comments


Individual and group identities are powerful for shaping behavior.

I view stereotype threat as like a negative group identity.

It would be an interesting philanthropic project to hire marketing/branding/advertising companies to try and create more positive group identities for groups that currently have negative ones.

e.g. "xyz group people are thoughtful and generous with their resources"

See also