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I create gamified campaigns for charities and nonprofits, and I wanted to pose this question to the EA community! Gamification isn't a game/app as such. It's a marketing system which reduces workload for managers by having feedback loops replace manager-to-donor/volunteer interactions. The most successful examples are lead either with game designers, such as Xbox's Elan Lee, or copious amounts of capital, but it doesn't have to be this way as there are many services willing to help charities. Even if you have never hard of gamification before, you may have heard of it's most successful implementations such as the civilian science game Foldit (https://fold.it - help scientists by essentially crowdsourcing your puzzle skills), card game Exploding Kittens (https://www.kickstarter.com/projects/elanlee/exploding-kittens - the backer achievements are ingenious, including '5 photos of weaponised back hair' and 'post 25 pics of a potato cat') and McDonald's Monopoly App (I'll be honest, I hate this company but it's gamification is leading the marketing industry).

Basic gamification is already a part of the EA forum with upvotes, karma, leaderboard mechanisms and badges of a sort, but even more advanced mechanisms can profoundly influence both the donors and organisation as described by the examples above. People may do more good because they are part of an EA sub-community and want to bolster that group's score. Perhaps wacky, altruistic daily tasks can be added to the EA community/charity such as message your favourite influencer to tell them about EA or 'where in the world is Loujain Hathloul?' (bringing awareness to the disgusting treatment of a feminist pioneer in Saudi Arabia).

Do you think EA should use more/more advanced gamification? And if so, how?




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