I would like to introduce the first outcome of our efforts to create merchandise promoting the concept of effective giving, specifically through the idea of being a Superdonor.
For those of you not familiar with earlier discussions, the purpose is to delineate effective altruist ideas from the movement itself, and promote these ideas in a fun and engaging form as "effective giving." The goal is to get people emotionally engaged and excited about channeling their giving toward effective charities, while preventing a flood of new members into the EA movement itself, thus diluting the movement (more on this concern here).
The Superdonor concept is one path to appealing to people's emotions and encouraging engagement with effective giving, without necessarily leading to the EA movement itself. Encouraging people to be Superdonors, meaning channeling their money to effective charities instead of ineffective ones and thus greatly multiplying the impact of their giving, can be done in a fun and engaging way, while also minimizing the problem of flooding the EA movement. Moreover, it highlights the benefits of everyday heroism, as opposed to singular and epic heroism.
While the Superdonor concept originally planned as mainly an online marketing campaign, discussions of the Superdonor concept led to EAs bringing up how to start conversations about effective giving in person around that topic. This led us to think about my earlier post on creating merchandise to promote effective altruist ideas to a broad audience. We thus worked on a design for the Superdonor concept, and got feedback on an early version of Superdonor t-shirts from fellow EAs. With that feedback, we have been working hard to create a more aesthetically appealing version, and one with a female and male version. The purpose would be for EAs to wear these shirts, and use them to spark conversations about effective giving. A secondary purpose would be for non-EAs who became enthusiastic about effective giving to wear these shirts and spread the message themselves. This is because the Superdonor concept implies within itself that Superdonors spread the message of effective giving.
Here are the results of our work. We specifically focused on pride as an emotion since it worked for many other social movements as an inspiring message. I would appreciate your feedback on whether you think these shirts would serve the purpose outlined above. Would you or other EAs you know enjoy wearing them, and using them to share about effective giving in your conversations with non-EAs?
These are available on CafePress in many background colors, sizes, and types, with organic options available as well. The male version is here, and the female version is here. All profits will go to the promotion of effective giving. This is all part of the broader work done by Intentional Insights both to promote effective giving directly, and to provide resources to other EAs to promote effective giving.
P.S. Note that the Superdonor concept is something we came up with Jon Behar from The Life You Can Save, so not claiming full credit for that one :-)