[author note: this is a very brief overview of a paper I'm writing and I'm curious about others' thoughts on this topic and maybe some feedback with gaps in my thinking or alternative perspectives].
EA seems to cater to individuals who already have a stronger disposition to values-based living and/or strong sense of character. Altruism is considered a virtuous pursuit and therefore one can argue people with a higher sense of morality and values are more inclined to engage with the movement. The question then is how to connect with individuals who are less values-driven? [Assuming the goal is to continue growing, which is typically the goal of any movement. If EA doesn't aim to extend its reach, then it's more a community than a movement].
It’s interesting to note that EA skews younger which contradicts the above notion - a stronger adoption of values and ethics tends to be more commonplace among older adults. Older generations had greater externally-motivated/socially-driven incentives to at least passively engage in values-based living - religion, arguably one of the greatest drivers of values and morality systems, was at the center of most communities and socialization. Religious affiliation has been declining for years - not to say younger generations aren’t spiritual - but it does suggest less desire to connect over shared beliefs in terms of views on the afterlife, creation and value systems. If younger generations are less connected (or interested) by values, how can the EA movement grow beyond word of mouth? [It would also be interesting to note how is EA working to connect with individuals from older generations in general...].
I believe one of the reasons EA has so far skewed young is because it was founded in 2011 by a group of young, new grads. In the early stages of any group, the newest members often closely resemble the demographics of the founding team given initial growth usually occurs through word of mouth and friends. This still seems to be a core method of attracting new members but this is limiting in the long-run - if you have an inclination toward stronger values, than you likely associate with people who do as well. So word of mouth doesn't work as well outside social circles because the person you are talking to about EA may not share the same inclination toward values and ethics.
One method is to connect to an individual's interests through cause priorities. This is arguably already in practice - most people in EA seem to identify with a specific area of personal/professional focus be it through direct work or donating. However, this could still be limiting given there are only 3-5 core priorities at the center of conversations at any given time. If these priorities genuinely don’t interest someone is there still an opportunity for them to connect with EA?
Another strategy is to bypass the moral/ethical implications and connect people with information they want or need - essentially getting people to passively engage with the movement without active identification (i.e. someone getting a job through the 80K Hours Board but doesn’t associate with EA). Is this a win for EA? Is there something to be gained in maintaining a small community of committed members while expanding the reach to engage more people in the goals of EA without requiring intentional participation? Do people need to value the philosophy behind EA in order to participate in the pursuit of the goals of the EA movement?