It has not! We just posted the sign up link here: GiveDirect.ly/zakat-webinar (it's this coming Saturday April 1)
Great question. How we approach this:
We do have a page in Arabic for non-English readers. However, an important part of building trust with zakat givers is transparency and directness (donor=>GiveDirectly=>Yemeni recipient). Rather than market/collect zakat through another organization as a pass-through, we opted to stick with the simplicity that has appealed to other donors. UNHCR is a secular organization with a successful zakat campaign marketed under their name, albeit a much more famous name than GiveDirectly.
Another way we plan to bridge the gap: working with Muslim groups and influencers to share the campaign.
Two reasons:
- Our biggest program (large transfers) allows families to select a single head of household to receive the funds. Women often handle household spending so are slightly over-represented as the recipient in this program.
- We run a few specialty programs that are explicitly targeting women (e.g. this nutrition program or this cancer program)
Thanks, very interesting insights re: healthcare access (you'd enjoy this pod with our research director who is a former medical doctor). The ~$15 is at market value for a phone, so the incentive isn't especially appealing. That said, sometimes other members of a household will have a phone but the assigned recipient does not so elects to buy one.
Here's the link in question: https://www.fsdafrica.org/wp-content/uploads/2021/11/YEG-Brochure-29.10.21.pdf