Thank you for your comment! Edutainment takes many forms, and our approach centers on storytelling that includes positive and negative role models, along with a transitional character. This character might start with harmful behaviors, such as a man who initially uses violence against his wife but gradually changes due to significant events or advice from positive influences within the story. We take inspiration from this academic study by Green, which showed three short video's in Uganda. You can view one of the video's here.