Josh Jacobson

595Joined Mar 2015


Thanks for sharing!

This isn't on you, but just sharing that the website feels really lacking in detail and salesy. It isn't clear to me at all:

  1. What the normal price is
  2. Why this would be any better than all the other offerings
  3. Why I should particularly go through the significant additional red tape vs. other options
  4. If this will be repeatable; after all, being able to compare results over time is likely a huge amount of the value of these things

If you happen to know any of these answers, I'd be interested. Otherwise, this comment is just to help others know some potential issues before they decide whether to investigate further.

D&O insurance should be a consideration as well.

I didn’t read this, but my very first foray into “doing good” was building a web app to fight loneliness via helping people make friends online (2010-2013).

We didn’t get to see what it could become as I became passionate about doing other EA things (joined CEA then) but I’ve sometimes wondered if continuing with that app would have been the right call. I think there’s some chance we had found the right design / product for this space.

Anyway if anyone feels like picking up the codebase or otherwise trying to move forward with a massive loneliness intervention, I’d be open to messaging about it.

FWIW, I would value (for the community) a "how-to" post that describes e.g. branding process more than this type of post which points at various considerations. E.g. something(s) that taught what it means to create a hierarchy of the messages you want to get across, what positioning statements are, etc. and how to create a brand on the basis of those considerations.

Yeah I totally agree that the article was much better than many others on the subject, and that it isn't an easy task. I just thought it was worth acknowledging the shortcomings as well.

There were plenty of shortcomings, I thought, in the New Yorker piece (the only one of the three I've read).


If this is a legit cover (e.g. is the one on the print edition, and here, and here), this puts EA in a new era of media coverage.

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