I’m Luke Freeman, Executive Director of Giving What We Can (GWWC), a global community on a mission to make giving effectively and significantly a cultural norm. We’ve got a strong base of over 8,000 members from 100 countries, who’ve pledged to give 10% of their lifetime income to effective charities, amounting to a collective $3 billion pledged and over $300 million given so far.
My journey started early, enrolling at university at 15 and developing a keen interest in media and communications. My career later steered towards tech start-ups, focusing on marketing and growth. I was on the initial team at Sendle, Australia’s first technology B-Corp, and co-founded Positly.
I enjoy sharing my thoughts and experiences on effective giving and have had the pleasure to do so on platforms such as BBC Radio 4, Aussie Firebug, DW News, and hosting The Giving What We Can Podcast. Feel free to tune in!