Welcome to our Effective Animal Advocacy Meetup! Whether you're a newcomer or you've joined us before, let's get to know each other (better) and explore the most thought-provoking questions facing the animal advocacy world today.

This time we're excited to welcome Christopher Hollmann, the Managing Director of Veganuary, who will be sharing insights into Veganuary's Theory of Change, impact measurement, and the results of Veganuary 2025. Veganuary has inspired millions to try a plant-based diet, and this talk will provide a behind-the-scenes look at how the campaign drives change, evaluates its effectiveness, and maximises its impact.

Schedule for the evening

• 19h00: Arrivals and vegan buffet
• 19h15: Brief intro for newcomers
• 19h45: Presentation by Christopher with Q&A
• 20h45: Structured discussion, networking and socialising
• 21h30: End of the event

A vegan buffet will be prepared in advance. Please let us know ahead of time if you have any allergies or other needs and we'll do our best to accomodate you.

If you'd like to learn more about EA before attending the event, take a look at www.effectivealtruism.org to get a first impression.

Any questions, feedback or suggestions? Please reach out, we would be happy to hear from you!

Warmly,
Chris

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EA Berlin website: www.ea-berlin.org
EA Berlin calendar: https://ea-berlin.org/calendar
Effective Animal Advocacy Berlin Telegram group: https://t.me/+ts-mgjVVIDZkNjli