Ivory Ella doesn’t call themselves EA or a B-corp, but they sure look like one. They were founded in 2015 by pragmatic entrepreneur John Allen who noticed that the best-selling item in the store where he worked had an elephant on it. So he decided to create t-shirts emblazoned with elephants and sold out the first run of 500 in just a few minutes.
They’ve pledged 10% of their profits to elephant conservation (and now other animals and causes too). Which has added up to USD $2M. [Impressive growth and generosity]
At one point they were the largest donor to Save the Elephants, and currently, they are still one of their major contributors. [I worked for Wildlife Conservation Network, so know Save The Elephants fairly well.]
I wrote this to highlight a great org that embodies EA principles but might not be known in the EA community (and perhaps Ivory Ella doesn't know about EA either). But also to start a thread where the community can highlight other similar organizations that are for-profit but donate a substantial portion of the profits to EA causes.