I'm unclear what about this organization embodies EA principles: as Daryl noted, donating to these charities may be altruistic/nice, but I didn't see any indication (or even a direct claim in your post) that the charities are highly impactful, especially in comparison to flagship EA charities like Against Malaria or Give Directly.
As for other organizations that donate portions of their profits/revenue to charities, I think there's a fairly large list, perhaps more than you might think. Most may not donate 10% of their profits, there are products like Ethos Water (which I dislike for seeming to be highly inefficient and overpriced) and the Smile version of Amazon. I'm sure I could think of a variety of others if I had spent more time on this.
That's very altruistic of them! (Uncertain about the effectiveness of choosing elephants conservation though)
Here's a short list of cooperate altruism(varying in effectiveness) https://www.buyforward.org/