Summary of Cialdini's Influence

by Bitton 16th Dec 201412 comments


A while ago, Peter Hurford told me he had a few books in mind that he wanted to see summarized and applied to animal activism. From his list, I chose Robert Cialdini's Influence: The Psychology of Persuasion.

After 10k+ words and 20+ pages, I finished my summary a few days ago. Here it is.

In addition to commenting on what you think of the summary, it would be interesting to get feedback on how useful you think these sorts of summaries are. On one hand, I think in reading my summary you can, in a single sitting, get 90+ percent of what you'd get from reading the 200+ page book. The persuasion principles are also applied to animal activism, adding a new angle to the original book. On the other hand, how much is actually being gained here? Will the people that read this summary be people that don't already know this stuff? Should I bother writing more?

For those interested, I previously wrote a thorough summary of Daniel Gilbert's Stumbling on Happiness.