Really excited to see what results y'all get from this! Is there a suggested message or template?
(also - I've seen FB ads for this, which I adore and find a bit funny.)
edit: below is a template version of the message I sent a friend, without my personal notes. HIGHLY recommend personalizing (e.g., since my friend knows I help lead an EA group, I mentioned that 80k is how I came across EA).
Hey XX, since you are looking for jobs and interested in helping make a positive difference in the world, I thought you might be interested in this book giveaway! 80k.link/forum
If you sign up to their newsletter, you get to pick from 3 free books: - The Precipice - Doing Good Better - The 80,000 Hours career guide
You'll also receive updates like - One idea every 2 weeks about how to have a greater impact - Job openings we’re excited about - Opportunities to get involved with the community
it looks like about 1 in 300 of our newsletter subscribers have made a change to their career plans that we counted as significant
I'd add that we get a lot of random newsletter subscribers on the website. I think forum readers could sign up people who are far more likely to good fit for our advice than average, and therefore much more likely to make an impactful career change than the baserate.
Edit: The stat is also the rate of people who have changed in the past, rather than the fraction who will ever make a plan change. On the other hand, it's only a correlation, and we're not sure about the casual impact of the newsletter.
Edit: Some other stats: on average 20-35% of people open each newsletter and the annual unsubscribe rate is under 15%, which implies the average tenure is 6.7 years. During a giveaway, I'd expect there to be an initial spike of unsubscriptions by people who only signed up for the book, but after that for reading to be similar to long-term averages. Pasts efforts of these kinds have also seemed useful in subs who stick around but it's often hard to untangle.
Really excited to see what results y'all get from this! Is there a suggested message or template?
(also - I've seen FB ads for this, which I adore and find a bit funny.)
edit: below is a template version of the message I sent a friend, without my personal notes. HIGHLY recommend personalizing (e.g., since my friend knows I help lead an EA group, I mentioned that 80k is how I came across EA).
That looks like a good template - thanks for making it & for sharing!
I'd add that we get a lot of random newsletter subscribers on the website. I think forum readers could sign up people who are far more likely to good fit for our advice than average, and therefore much more likely to make an impactful career change than the baserate.
Edit: The stat is also the rate of people who have changed in the past, rather than the fraction who will ever make a plan change. On the other hand, it's only a correlation, and we're not sure about the casual impact of the newsletter.
Edit: Some other stats: on average 20-35% of people open each newsletter and the annual unsubscribe rate is under 15%, which implies the average tenure is 6.7 years. During a giveaway, I'd expect there to be an initial spike of unsubscriptions by people who only signed up for the book, but after that for reading to be similar to long-term averages. Pasts efforts of these kinds have also seemed useful in subs who stick around but it's often hard to untangle.
I recommend making an Instagram account and posting about the book giveaway there.
I think sharing things like this to my Instagram story is particularly low effort, convenient, has a good reach and doesn’t feel preachy.