I don't way to be too harsh, but this is the apotheosis of obtuse Oxford-style analytic philosophy. You can make whatever conceptual distinctions you like, but you should really be starting from the historical and sociological reality of capitalism. The case for why capitalism generates selfish motivations is not obscure.
Capitalism is a set of property relations that emerged in early modern England because its weak feudal aristocracy had no centralised apparatus by which to extract value from peasants, and so turned to renting out land to the unusually large number of tenants in the country - generating (a) competitive market pressures to maximise productivity; (b) landless peasants that were suddenly deprived of the means of subsistence farming. The peasants were forced to sell their labour - the labour they had heretofore been performing for themselves, on their own terms - to the emerging class of agrarian capitalists, who extracted a portion of their product to re-invest in their holdings.
The capitalists have to maximise productivity through technological innovation, wage repression, and so forth, or they are run into the ground and bankrupted by market competition. There is, as such, a set of self-interested motivations which one acquires if one wants to be a successful and lasting capitalist. It is a condition of the role within the structure of the market. The worker has to, on the other hand, sell themselves to those with a monopoly of the means of subsistence or face starvation. To do so they have to acquire the skills, comport and obedience to be attractive to the capitalist class. Again, one has to acquire certain self-interested motivations as a condition of the role within the market. Finally, capitalism requires a sufficiently self-interested culture such that it can sustain compounding capital accumulation through the sale of ever-greater commodities.
I found this helpful. It make clear an implicit distinction I think I'd held but hadn't made explicit. It certainly explains the motivations of many people I know who argue against capitalism when/because they are really against selfishness.