Comments
Setting up the Google Ads Grant
A good reminder how much software is free for nonprofits: https://kindful.com/blog/free-nonprofit-software/
Would love to hear what other software you use/recommend!
Setting up the Google Ads Grant
A good reminder how much software is free for nonprofits: https://kindful.com/blog/free-nonprofit-software/
Would love to hear what other software you use/recommend!
Woah!!! Those are some awesome impact stories 😱 I found the top three particularly impressive.
"Recruiting ~220 participants for BlueDot Impact's courses, including employees from OpenAI, Meta's RLHF team, and the WHO Assistant Director General"
That's wild! Nice job!
Thanks so much for these kind words! BlueDot has been very involved which has been a big part of why their campaigns have been so successful.
I'm curious if you have general advice (top 3 tips? common mistakes?) for EA orgs who are just starting to experiment with more marketing.
No pressure, of course!
The biggest one is probably to start thinking about how you'll get the right people to engage with your project (research, content, services, courses, contests, programs, fellowships, events) before you've finished creating that project.
Why:
Thank you for the thoughtful reply!
Many people wish EA was better at communicating with non-EA audiences and want to help, but aren’t sure how. We offer a few options below.
If you’re unfamiliar with Good Impressions, our website is here and we’ve also provided some additional information below.
Do you have an idea for an impactful EA communications project? Is there something you wish someone would do to improve EA communications?
These could be projects that help organizations involved in EA causes, the causes themselves, or EA as a whole.
Submit your idea and we will consider pursuing it or finding someone else to pursue it.
Submit your idea hereWe are looking for marketing or communications professionals to bring additional types of expertise to our team, either in an advising capacity or through a more formal arrangement. Currently, we support clients with paid ads, website optimization, and web analytics.
Familiarity with EA is not necessary for these roles (we list separate roles for EA generalists below).
We have several open roles for generalists and experienced communicators alike.
Roles for EA generalists:
Roles for people with professional experience in marketing or communications:
Good Impressions is a digital marketing agency that has helped ~60 effective nonprofits, think tanks, and foundations increase engagement with their content, research, services, courses, contests, programs, fellowships, and events. We are funded by Longview Philanthropy and Open Philanthropy and work primarily with organizations focused on making sure AI is safe, mitigating biosecurity risks, improving the lives of farmed animals, helping people living in extreme poverty, and building the Effective Altruism community.
Until recently, our theory of change has been limited to “topping up” the impact of effective nonprofits by increasing engagement with projects they’ve already created. Our experience is that the EA community often launches important projects without putting significant energy into making sure the right people engage with those projects and this has led to some significant opportunities for impact, including:
Recently, we have expanded our theory of change to include projects focused on EA as a whole, as opposed to individual nonprofits. We did this because it has become apparent that there is significant interest in communications projects among EA decision-makers (e.g. “Brand” was one of the two themes of this year’s Meta Coordination Forum) and we think we are in a good position to pursue this work. We have begun investigating projects involving podcasts, social media content, and other storytelling mediums and will use the ideas and leads from this post to decide which of those projects to pursue.
Is it possible to share more about how you recruited seven whistleblowers for Legal Impact for Chickens? I'm even more curious after reading the testimonial of LIC's founder on your site, who says it's a very difficult thing to do.
Absolutely - We ran Meta (Facebook/Instagram) ads within a 5-10 mile radius of factory farms asking poultry workers if they wanted to help. There's more to it than that but that's the basic approach.