I'm looking for reading suggestions on the following question:
If I have the goal of making a certain idea -- say, veganism, open borders, or whatever -- take hold in the population and if my means for achieving this goal consists in supporting academic work: how do I best go about? What's the theory of change where affecting academia is at the start of the causal chain and new beliefs/behaviour in the broader population are at the end of the causal chain?
I know one of the examples I've heard of is neoliberalism and the Mont Pelerin society. You may be able to use that as a case study.