I'm looking for reading suggestions on the following question:
If I have the goal of making a certain idea -- say, veganism, open borders, or whatever -- take hold in the population and if my means for achieving this goal consists in supporting academic work: how do I best go about? What's the theory of change where affecting academia is at the start of the causal chain and new beliefs/behaviour in the broader population are at the end of the causal chain?
If you have not already done so, you may be interested in reading this report on Early Field Growth by Luke M. from the Open Philanthropy Project.