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Sorry potentially dumb question but are the slogans written in english?
[Question]
Need help with billboard content for AI Safety Bulgaria
1 min readMar 7, 2024
4
Sorry potentially dumb question but are the slogans written in english?
No, they will be in Bulgarian!
A lot of what makes copy impactful (not in the EA sense of the word) has to do with language-specific sounds and connotations, so I don't think I can be of much help.
That being said, I wonder if you could come up with something that plays off of the immediacy of the pandemic as a tail risk that is actually quite palpable, and how AI poses a similar risk profile.
I will have a few billboards in Sofia around universities and tech-parks.
I am having hard time coming up with a catchy, provoking slogan that will grab people's attention and convey the importance of AI safety. What I have on my website as a slogan currently is "Shaping Tomorrow: Mitigating the risks posed by advanced AI systems". However, I don't think that tells the full story.
I am planning on positioning the billboards where there are a lot of pedestrians and relatively high traffic. In that case the conveyed message could be more elaborate!
Thank you!
Have you been in touch with Joep at PauseAI? He has quite a bit of experience with public advocacy. Also the Existential Risk Observatory. Good luck!
Thank you, I will contact him!