"Additionally, “tens of thousands” of Shopify’s merchants now offer Apple Pay for checkout. Web stores supporting Apple Pay have experienced an increase of up to 200% in their checkout conversion rate on mobile." somethingdigital.com/blog/the-key-to-success-in-ecommerce-2017-apple-pay/

This absolutely matches my experience. I've donated to a few of the Google donation drives around national disasters, in large part because it is *so* easy to donate - I click to enter my amount, and then my payment information is *already* loaded, I don't need to sign up or enter any information other than my $ amount (and sometimes the CVV verification code).

Apple Pay requires no sign in or entering payment information for people on Apple mobile devices (and I think also with Safari).

Google Pay requires no sign in or entering payment information for people using Google Chrome, or Android devices.

I'm writing this because I believe that if charities add Apple Pay and Google Pay they will increase their conversion rates and thus revenue, and if me writing this post encourages a few charities to look into the possibility of doing this, then that's great. I expect this will become more and more popular over time and eventually become standard or almost standard.

If you know a charity where you'd like to help them increase their conversion rates please encourage them to add pay with Apple Pay and Google Pay.


Implementation info:


The demo below uses Stripe, it looks like they have something that can detect whether the browser supports Apple Pay or Google Pay and automatically use the right one.

See a demo of how the payment flow works: https://stripe.com/docs/stripe-js/elements/payment-request-button (If you're on a laptop using Chrome, open it again on Safari to see how it works for people using Safari - was seamless for both browsers for me)

New Comment
2 comments, sorted by Click to highlight new comments since: Today at 9:18 PM

Cool! Are there no extra charges associated with Google Pay or Apple Pay?

I think not - but you still have to pay the actual payment processor. The easiest ones to use are Stripe and Braintree, and they aren't cheap (around 2.9% + 30¢ or so), which might put charities off using them.

That said, it may be worth the expense if it means people donate who would otherwise get lost at the 'checkout' process.