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Sales of plant-based meats declined significantly in 2022, likely due to inflation and health concerns. Alternative proteins cost 43% more on average than real meat,[1] and many consumers view them as a luxury good. However, they could become cheaper over the coming decades if technology improves. What impact has this had on the EAA movement's strategy?

  1. ^

    "Reducing the price of alternative proteins" (Good Food Institute, 2022)

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