Price: ***
Ease of use: *****
Value for EAA beginners: *****
Value for EAA pros: ****

Disclaimer: I work full-time for Sentience Institute. This post represents entirely my own views, rather than those of  my employers. Given that I work with Jacy, I am not the best person to write a review of the book, but I thought it was worth including the book on But Can They Suffer, so that the site can continue to list reviews of books from members of the EAA community.

To some extent, The End of Animal Farming has a dual audience: 1) animal advocates seeking to integrate the perspectives and insights from the Effective Altruism community and its research into their advocacy; 2) those otherwise not deeply engaged in animal advocacy, who can benefit from understanding how animal advocacy interacts with the wider goal of moral circle expansion, with the effective altruism movement, and with current technological developments. I would guess it would be slightly more useful for the former than the latter.

The book uses research from Sentience Institute and the wider animal advocacy community. It covers much of the same ground as the foundational questions summaries and research posts, but the insights from previous work are integrated into a narrative form. In this sense, it is a comfortable and enjoyable read, which helps to familiarise the reader with some of the current research insights, but also with many of the key “scientists, entrepreneurs, and activists” involved in the predicted end of animal farming.

Due to the more narrative style than most of SI’s materials, the book tends to read slightly more like a statement of Jacy’s current beliefs in some key issues in animal advocacy than as a neutral list of all relevant arguments. Counterarguments are still included, however, and the book remains balanced and fair.

I would recommend TEOF as a fantastic introduction to effective animal advocacy, above Cooney’s book, Change of Heart: What Psychology Can Teach us About Spreading Social Change. Cooney’s book is very useful, but is quite narrow in its focus and is dense with psychological studies. TEOF has a broader focus and is more readable. Aside from the notes – which are often worth reading – there’s only 164 pages.

For many already involved in animal advocacy, the book will likely include some evidence from less familiar sources (from historical social movements to psychology studies) or broader perspectives on the farmed animal movement which incorporate wild animals and longer-term future considerations. If you are already very up-to-date with effective animal advocacy research and Sentience Institute’s work, there may not be many particularly surprising insights in the book, although you will likely enjoy reading it. You may also find some of the discussion and re-phrasing of familiar issues to be useful, or gain insight into less familiar issues (for me, a good example was a discussion of how to frame messages to appeal to more conservative audiences).

Overall, an excellent book for a variety of audiences.

If you’d like to see more critical, external review, see here, although I’ll note that I don’t really agree with the criticisms.