Here's a great (and long, 40min) article that maps the Western cultural space: Memetic Tribes and Culture War 2.0.
Effective Altruism is part of the mapping, under the label "Rationalist Diaspora". The authors write:
Rationalist Diaspora: Incubated on Overcoming Bias and LessWrong, this is an observer tribe in the culture war. Though similar to the New Atheists in that they prize rationality, they do not define themselves in opposition to religion. Thanks to the strength of Eliezer Yudkowsky and Scott Alexander’s writing, and the beliefs and epistemic virtues of the diaspora, they command increasing respect in the culture war. Watch for a popularity boost to Effective Altruism, a struggle with the downsides of increased attention, and possible pressure by the SJAs for the Rationalists to commit to progressive values.
Not sure if this is the correct place to discuss articles like this (is it?), but I feel like it gives us a good mapping of "how we might spread" (i.e. promoting Effective Altruism). What are people's thoughts on this article, EA's place within it, and how it should change how we spread EA? (If at all.)