The biggest one is probably to start thinking about how you'll get the right people to engage with your project  (research, content, services, courses, contests, programs, fellowships, events) before you've finished creating that project.  

Why: 

• Engagement has a multiplicative effect for most projects (if you 2x the number or quality of people who read your research, you've probably 2xd the impact of your research)
• Thinking this through ahead of time will often change the product itself (e.g. if you were going to do an event for people in biotech but then learn you only really have access to people at a specific company, your event should be tailored specifically to that company)
• If you need vendor support, it can be hard to find and there may be waitlists (e.g. we have a backlog of a few months)

Absolutely - We ran Meta (Facebook/Instagram) ads within a 5-10 mile radius of factory farms asking poultry workers if they wanted to help. There's more to it than that but that's the basic approach. 

Thanks so much for these kind words! BlueDot has been very involved which has been a big part of why their campaigns have been so successful.