Pablo Melchor, co-founder and president at Ayuda Efectiva. Co-founded EA Spain.


Why EA groups should not use “Effective Altruism” in their name.

My experience in business matches two of the points that Catherine makes above:

My guess is that it is probably better to have a not-perfect name that everyone uses, than a whole variety of different names.


Another cost is that there are people who hear "effective altruism" several times in several places before  deciding to learn more/ get involved, so each exposure of that name (as long as it is positive!) helps.

My current view is that:

  1. Consistent usage can be much more relevent for a brand's success than its intrinsic characteristics.  I can imagine the team at early-days Google discussing whether they should rebrand to something easier to write for X-language-speakers and more understandable for the average user.
  2. It is easy to overestimate the potential of an imaginary, shiny new brand and underestimate the value of your current imperfect brand. This may be one of those things that you only notice when it is no longer there (e.g. people leave a company believing that it was "just and empty shell"and that they were what made it valuable... only to find out that it is much harder to get clients when that well-known logo is no longer on your slides).

If anything, I would say that one of the weaknesses of Effective Altruism (purely from a branding perspective) is that its brand landscape is already super-diverse (e.g. there is GiveWell, ACE, Open Phil, Founders Pledge, GWWC, 80,000 Hours, etc., etc. each pushing their own brand). This does make sense since each of the organizations I mention is applying effective altruism to a particular space or situation. However, when it comes to local groups, I tend to think that the EA movement as a whole has much more to gain from consistency.

Ben mentions in his comment how independent brands can reduce brand risk for EA, which is true. However, I think they can also reduce brand potential for EA (this is more of a side note, but I think that  whenever we consider minimizing reputational risks we should also consider the opportunity costs of not doing something or doing it in the cautious-but-probably-less-impactful version).

I think that if we want to make the EA brand better (more meaningful, attractive, easily recognizable, etc.), simply using it consistently will go a long way.

Introducing Ayuda Efectiva

I checked with our tax advisors and the situation is more or less what I described:

  • There is an EU court ruling that says donations to non-profits in other member states should be tax-deductible.
  • However, Spain's laws have not been adapted to account for that.
  • If you want to fight for the deduction, you have to go to court.

It seems that regranting —as we are doing in Ayuda Efectiva— is the safe way to go for now.

Introducing Ayuda Efectiva

Hi Jan-Willem, thanks for the info!

I am interested in learning more about DonerEffectief: I will DM you about that.

As for EU-wide deductibility, last time I checked it was one of those cases where:

  1. EU rules establish something.
  2. The countries' tax authorities  are not happy about it.
  3. National rules make sure the process is as hellish as possible so that only heroes can push through. 

I am quite sure that is still the case in Spain, but I will use this as a nudge to look into it again :-)

Introducing Ayuda Efectiva

Devon, thanks for the comment!

On that topic, do you or anyone else know of other such national level projects, aside from Effektiv Spenden  (where I do some work) in Germany and RC Forward in Canada?

I know of in Norway and Effective Altruism Australia.

Although I imagine there are many nuances of each country's bureaucracy, it could make sense to template out the operational aspects that likely don't differ from country to country.

Certainly. I had a brief conversation with Basti and Jack Lewars on this. I am very skeptical about large and complex projects like migrating to the same ERP but would be happy to explore more modest opportunities to avoid repeatedly reinventing the wheel :-)

What kind of fixed costs are we talking about, if you don't mind sharing? If they were too low, I'd be a bit concerned that it could hamper your multiplier. How are you approaching fundraising?

Fair concern and you are right: "the lowest possible fixed costs" can mean anything :-). In our case, we are looking at costs of less than 10K €/month for 2021. The plan is to bootstrap this (which we can afford) until we can show impact. The metric we will be focusing on is what The Life You Can Save calls leverage ratio: money moved expressed as a multiple of operating expenses. If you are interested in getting into the weeds, I'd be happy to chat :-)  

Introducing Ayuda Efectiva

I made a minor edit to clarify a couple of points in "How you can help".

Introducing Probably Good: A New Career Guidance Organization

Yes, thanks for that: I can see the broader strategic implications. I actually think the equivalent to "but actually may lead to more people joining top priority paths in the focus areas of existing career orgs in the long run" may also be true in the effective giving space.

Introducing Probably Good: A New Career Guidance Organization

Sella, thanks for the post. I think this is a very interesting idea (and I am guessing that other non-US/UK EA groups may think so as well). I see it as doing relative optimization in a much larger space rather than absolute optimization within a small group (people who actually have a chance of going into 80,000 Hours's highest-impact paths).

In that sense, Probably Good reminds me of what Elijah explained here about what the ImpactMatters team is trying to do under their new roof at Charity Navigator:

Certainly in typical EA terms, many of the nonprofits that are analyzed are not the most cost-effective. But we also know that standard EA nonprofits are a fraction of the $300 bil nonprofit sector, and there is a portion of that money that has high intra-cause elasticity but low inter-cause elasticity. Impact analysis could be a way of shifting that money, yielding very cost-effective returns [...]

List of EA-related organisations

Thanks! Yes, it is great to see a lot of doers out there :-)

List of EA-related organisations

Jamie, thanks for the list! Can you please add Ayuda Efectiva to the Infrastructure section? Suggested text:

"Ayuda Efectiva promotes effective giving in Spain. Their Global Health Fund routes donations to a selection of GiveWell's recommended charities, providing tax deductibility for Spanish donors. They plan to launch similar funds for other cause areas in the near future."


EA Handbook 3.0: What content should I include?

For cause selection (and the INT model), I find this 80K article more accessible and explanatory than most:

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