On Twitter: PradyuPrasad
I write about economics and history
Rank billionaires by philanthropic impact.
I'm not so sure. First if your goal is to influence the general public, I don't they they'd be very influenced by that.
Second, even if you do use a journal's brand name (say Nature), it only works in the short run. The people who read it frequently know about the change in management and would be (at least) a little sceptical about the new management. So its not entirely clear that you would be able to use the previous legitimacy.
And finally, whatever legitimacy existed could be destroyed with a few articles that were out of consensus with the previous journal. Perhaps someone more well versed in the sociology of academia would know better but I think that it wouldn't take very long for its reputation to change to the "weirdo journal" or anything else. My biggest concern though is that even if it worked and the previous two points were wrong, I don't think convincing academics is the best brand to buy. It would be more on the lines of getting famous people across various sections of society (actors, singers, sports players, politicians) to endorse EA or specific EA causes. So better would be Rihanna's or Ronaldo's brand just so that your reach is maximised.
The first exception about AMCs not being effective is interesting. Do you have more resources on them?