If EA had to buy a non-EA business for its brand. What should it buy?
Inspired by Ben Pace's suggestion of buy Blackwell's book store, if we had to buy a company/person/building only for its reputation, what company should we buy? I have not heard many people talk about this, so I think it's a neat framing of the question. It's like marketing spend, but you buy the organisation rather than paying a company.
Before someone suggests buying DeepMind (an AI lab), we wouldn't be buying that for its brand, we'd be buying it for expertise. That's a different thing. Likewise you can't suggest Jane Street (a hedge fund) - that's just investing.
Another way to look at this, Sam Bankman-Fried's FTX has sponsored Stadiums and sports stars. I presume they have a metric for who is worth investing in. If EA had to do something like this, what should it pick in terms of value for money.