Thank you for spending time explaining the campaign and responding to criticisms. The contrition feels more ‘sorry we underestimated how cross you would all be about this’ rather than ‘sorry we forgot to have a moral compass’. 

You didn’t just make mistakes in execution, you made mistakes that undermine the ethical values of animal rights. For example, your summary glosses over your campaign’s efforts to promote, trivialise and monetise the consumption of a whole goat. 

Would you agree that if you applied this approach to human social justice campaigns there would rightly be uproar? A domestic abuse charity paying a violent knucklehead with lots of followers to make a video ‘it’s super hard to stop beating your wife when it’s cold, dark and miserable in the winter, so just carry on and send a donation to BandagesForBatteredWives.org’. I know you’ll say it’s a flawed comparison because animal rights doesn’t have the same social acceptance as opposition to domestic abuse. But it never will if our own movement can’t agree that respect for the lives of sentient individuals is sacrosanct.