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What's the best platform/app/approach for fundraising for things that aren't registered nonprofits?

by MichaelA1 min read27th Mar 20205 comments

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I'm planning to fundraise for the John Hopkins Center for Health Security. I was going to do a Facebook fundraiser, but CHS isn't a registered nonprofit (as it's part of a university), so I think I'd have to "Fundraise for a Personal Cause", collect the money myself, and then donate it (see here).

Is anyone aware of another platform/app/approach that might work better for this sort of thing? (I imagine this could be useful beyond my specific example of the CHS.)

It seems to me that ideal features would be:

  • High visibility
  • Minimal clicks required from seeing the fundraiser to having donated
  • Some sort of "progress bar" of how much has been raised and what the target is, to motivate people
  • Some way of showing other people which or how many people have donated, to create an apparent norm
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2 Answers

I think you can do this on the SoGive platform. Have sent Sanjay a message.

Two options that occur to me:

1) Use that Facebook "personal cause" fundraiser feature, and say at the end of the description something like:

(Note: Because the CHS is part of a university, it's not a registered non-profit in the usual sense, and thus I can't set up a Facebook fundraiser where the money goes directly to them. Instead, this would give me the money, and then I'd donate it, get the money matched, and post receipts in here to confirm.
If you can handle the effort of a few clicks, you could donate directly at http://www.centerforhealthsecurity.org/giving
Donating directly also prevents Facebook taking a cut of 0.33AUD and 1.77%. If you do that, please post here or message me, so I can still feel all good about myself, which is of course what really matters.)

2) Just make a FB post with the description I would've used, and the link to donate directly, and encourage people to comment if they've donated. And perhaps I could share the post again later to bring it back to the top of people's feeds.

I'd be interested in people's thoughts on those options.