There's a 'should' either stated or implied.
Some confusion in that:
In economics “Normative Econ” often means axiom based approach. State “reasonable conditions on preferences and production functions” derive necessary implications. See… most of books like Mas Colell et al.
In common parlance, maybe in psych, I’ve hear “normative behaviour” used to mean something like “typical, normal, socially acceptable behaviour”
Just remembering I have seen it but maybe it was in common parlance but not on social science.
I don't think there's a perfect answer, but as a heuristic I defer to the logical positivists - if you can't even in principle find direct evidence for or against the statement by observing the physical world and you can't mathematically prove it, and on top of that it sounds like a statement about behaviour or action, then you're probably in normland.
Can you tell me where "normative behaviour" and "typical behaviour" have been conflated because I'm very sure that's a big no no even in social/psychological sciences