Our work targets high-impact, neglected areas with limited existing public-facing resources and strong leverage via early outreach.
Funding is used with relative operational frugality: 0–17% fundraising, 66–90% programs depending on tier.
For more information on how to donate please refer to this link.
Who We Are
Animal Ethics is an international organization focused on outreach on neglected domains of sentience: wild animal welfare, invertebrates, aquatic animals, and future sentient beings.
In our recent work we emphasize on advocacy in Asia, including collaborations in India, China, and Japan and releases such as the Hindi wild-animal-advocacy course and recent release of our documentary Seantience, as well as a forthcoming documentary on AI and animals.
Why These Areas Are Neglected and Important
Across animal advocacy, several leverage points remain under-addressed:
Wild animal suffering receives minimal institutional attention despite enormous scale; most public resources focus on conservation, not welfare of wild animals.
Early-stage issue uptake often shows returns disproportionate to cost (based on historical movement-building patterns).
Our 2026 Plans
1. AI & Animals Documentary Dissemination
The film (releasing soon) features researchers and advocates analyzing how AI may reshape animal farming, policy, and advocacy efforts.
Target Funding will support:
Translations and dubbing into Chinese, Spanish, Portuguese
Multilingual campaign website with screening guides, calls to action, and partner opportunities
Distribution across multiple platforms and regions
Talks, screenings, and conference participation
2. Wild Animal Suffering Documentary
We will produce a 20 to 30-minute accessible documentary that introduces the harms faced by wild animals. There is currently no documentary of this kind on this topic despite abundant evidence on harms and strong moral relevance. Expected outputs:
High-quality, publicly accessible film
Integration with existing educational resources
Partnered dissemination similar to the above project.
3. Seantience: Aquatic Animal Sentience Campaign
Designed to expand the moral circle and fill a major awareness gap. Target audiences: high-school teachers, university courses, academic platforms, and advocacy organizations in the English-speaking world, China, and India.
Components:
Documentary (English + Chinese) presenting aquatic animals as individuals with interests
Technical reports summarizing scientific knowledge on sentience and welfare
In this scenario, we would allocate part of the raised funds, alongside a portion of our reserves, to diversify our income sources, expand our donor base, and secure sustainable funding for future years.
Note: This post was crossposted from the Coefficient Giving Farm Animal Welfare Research Newsletter by the Forum team, with the author's permission. The author may not see or respond to comments on this post.
Subtitle: On vegan advocacy, effective altruism, and FIFA
I turn 40 today. Here are some hot takes.
On factory farming
1. Our biggest challenge is salience. If factory farming led the evening news, it wouldn’t last lo...
Impressions from the 21st Annual U.S. Cluster Headache Patient Conference, organized by Clusterbusters.
On the morning of the last day of the conference, E. was hanging out with other “clusterheads” outside the conference hotel when he started having a cluster headache attack. Before he could go back to his hotel room, J. offered E. his DMT v...
TL;DR:
The movement has an evidence problem. To solve it, for each intervention we need to know:
* What types of evidence that intervention needs
* What types of evidence different sources can give us
In this post, we outline a framework for evidencing an intervention through five stages:
...
