Comments
126
TL;DR
NOVAH (No Violence At Home) was incubated by Charity Entrepreneurship (now Ambitious Impact) in 2024 to test a promising idea: preventing intimate partner violence through edutainment, in our case a serialised radio drama. Over the past two years we have produced and aired two seasons in Rwanda.
We are currently evaluating our second season through a randomized controlled trial with 2,400 couples in Rwanda in partnership wi...
A strong skepticism of flashy marketing.
Really, I think this one is massively under-emphasised because of the necessity of marketing tactics to many of EA's outreach efforts.
But I think that learning to decouple actual measurable impact from a slick, well-presented, eye-catching markety whatever is a huge part of becoming the kind of EA that can be trusted with power. And that happens by developing an almost aesthetic revulsion to anything that looks too flashy: a personal warning system to proceed with caution and not be taken in by something attempting to hijack your importance-measuring-sense.